Values

• Respect and empathy as the basis for the dissemination of a message where tolerance and love sustain the identity on which the brand is established. 

• Introspection and reflection as a basis for evolution and understanding for all natural processes.

• Emotionality intrinsic to all shared artistic creation, and communicative freedom to make the public aware of the importance that this has to understand human nature and continue contributing to culture.

• Critical awareness of the taboo and commitment to the dissemination of values and information that contribute to the growth of individuals and society from the point of view of physical and mental health, well-being and the importance of nature.